Where is your website hosted? A domain name that ends in .com.au can be hosted anywhere around the world, but is that necessarily a good thing? Where should a web server be located?
Every time a potential customer clicks on your website, the message ('request') gets bounced from one server to another until it reaches your hosting server. Your host then sends the data back ('response') - only this time it might be LOTS of data (like text and images, let alone video).
Every hop along the way adds to the total time it takes for your page to load, and Australian customers hate waiting for the 'lag' every time they click! Worse, they could get 'timeouts' - no page at all.
So for your website users, it makes best sense to have your web server hosted where the majority of your web visitors are located.
Well if you've read up on SEO you'll know that whatever is good for users, is good for SEO! Google especially favours websites that load quickly, and they rank higher to searchers in the country where they load quickest. Makes sense really.
Of course! And Australia is a perfect place for your website to be hosted. It will be visible to the world, and if the majority of your visitors are in Australia, then it shouldn't be hosted anywhere else. If, however, you are marketing mainly to the U.S. for example, then don't worry, we'll host your website on our U.S. server!
That's not as easy as you'd hope, and does require some technical expertise. Ask us and we'll find out for you. Sometimes IP to location is enough, but sometimes an IP is registered to Australia but being served from the U.S. (where data centres and bandwidth are much cheaper - and slower). So a traceroute might also be required, and the results interpreted. A ping test will usually give away an international server anyway (that's the 'lag') and a full website speed test might not only indicate the country of location but also the speed at which the server is performing!
Most of our hosting is in Equinix - a state-of-the-art data centre in Sydney city, Australia. That's the quickest place from which to reach the majority of Australia's vast population. We also currently host from other locations globally so check out our web hosting plans.