Search Engine Optimisation (SEO)
SEO is the latest snake oil to be sold by every shiester from Alabama to Zagreb.
Everyone knows they want their website to rank first in Google's (and every other search engine) list of search results - and they know they need Search Engine Optimisation for that, but...
What is SEO about?
Simply put, SEO aims to improve your ranking in search engines so that your website is listed more prominently than your competitors. It involves searchers from computers, tablets, and mobiles, because Google treats smartphone searchers very different starting April 21st, 2015.
By the way, if you're not sure of the difference between SEO & AdWords, you must read that first.
How is SEO performed?
- SEO starts with optimising the code on your website.
Even the most expensive websites contain pitiful errors that disrupt, annoy and prevent search engines from ranking your web site. These need immediate attention. Like a police officer with a thorough enough eye to mark any vehicle unroadworthy - the uber conscious SEO can mark just about any web site for greater optimisation. The difference between cars and web sites is that your competition is looking at their own site even harder than you are!
For example, do you know what country your server resides in? What city? We'll show you...
Are your meta descriptions unique? Are your title tags too long? Too repetitive?
What keywords are you focusing on? Are they what potential customers actually search for?
Does your site use underscores or hyphens in the url?
- Secondly, SEO optimises the user experience on your website.
This is what Google is most interested in, right down to the speed with which your web site loads. It also includes the navigational structure of your website, like how pages are organised, and how they are linked from one to the other - both within categories of pages, and across them. User experience also includes creating and adding authoritative, quality content, even link bait, which will kick off the next step...
- Thirdly, SEO tells the world.
This involves all sorts of marketing and promotional work, both in our circles and in yours. We will write and distribute full scale press releases (we partner with AAP) as well as online features. It means acquiring links back to your website from authoritative web sites in your industry which increase the credibility of your site, and its search engine ranking!
Don't get caught out
Be very wary you don't end up with a rather expensive bag of magic beans... know your stuff. Start by reading the articles on the menu on the left. If you have any questions, please contact Pioneer Websites, we'll be only too happy to help you.
If you are looking for more technical information, read our SEO blog.