So you know you need some printed advertising, likely because:
But you come up against two problems:
Pioneer Websites Printing & Custom Development present the perfect solution:
Our trade printers are located on both the East and West Coast of Australia, meaning we can choose the best supplier for your delivery location - the best price, and quickest turn-around time.
We design and print whatever you need, including:
Special features to help your print stand out include:
Sydney print prices vary wildly and that's not necessarily due to differences in quality, but often to inflated margins (price gouging). Our account with trade-only printers means we can pass the best prices for high-quality printing to you. Imagine what you could do with 5000 DL flyers, full colour front and back, after only investing $200 to print them...
Alternatively, low volume digital print runs won't break the bank and can allow for very finely graded metrics, so that you could print 100 of each trackable URL, that is, for each highly localised area in your campaign (see below).
We want to be ecologically responsible as much as you do, and that's what we love about digital advertising. However our printers offer 100% recycled stock (paper and card) so you know you are not adding to the glut of new paper from felled trees.
Recycled stock is high quality and won't detract from your presentation in 99% of artwork cases, and with our already discounted print prices, you won't notice the difference in price compared to non-recycled stock.
Once your artwork is designed and archived by Pioneer Websites, it's easy to alter the campaign details. You could supply your own design files, or sketch out your idea and have our designers professionalise it, which will keep your costs down.
Our web designers have many years experience in print design, so they're happy to create a design for you that maximises your conversion rate and helps make effective use of your trackable URLs.
With a custom web developer, features like trackable URLs are easy. If you're going to be creating new campaigns frequently, we'll even build it into your CMS so you can generate them yourself.
Your printed ads contain a unique URL for each ad/each newspaper/each flyer type or even each location. This allows you to measure who responded based on exactly where they saw the print ad.
Your target market sees only one URL on the print media. Some possible examples:
When they visit that URL, they are taken to your website with professional tracking code that means Google Analytics will clearly reveal which ad they were responding to, and track their actions on your site, including if they contact you through your website, or make a purchase.
This is possible, given not everyone understands the difference between entering a web address (URL) and performing a search. However we can ensure that your trackable URLs are indexed by Google and rank at the top of the index if someone Googles the URL, or even just Googles your business name and the campaign name, like a search for "[yourdomain] summer".
This is also possible, but the likelihood can be minimised by the way the print ad is designed. For example, customers can be influenced to use the trackable part of the URL to obtain the offer advertised.
However, if you do need a strictly and exclusively branded campaign, we can very quickly and affordably set up an entirely new domain, just for your campaign, that redirects to your site. For $55/yr including free domain renewal and redirection hosting, you can guarantee exclusive tracking on your print advertising campaign with a domain like www.yourcampaign.com.au.