Should I buy Google AdWords advertisements?
| Google AdWords are the 'sponsored links' you see at the top and right hand side of Google search pages, as well as the ads you see on other websites all over the internet. They are a very effective way of getting instant traffic to your website. How much does it cost? That really depends on your industry, and competition. We bid on your behalf for the best price clicks on your ad. That may be 50 cents a click, or anything up to $100 a click, depending on the value of the potential sale and your competitors bids. As a real example, this Northern Beaches Window Cleaner was paying $3.50 per click. We have clients paying as little as $50 a month for their ads right up to $4000 a month! The good thing is that you set the budget. We take 25% of that to manage your account, and the rest goes into your campaign. By the way, this makes us more affordable than Yodel, Australia's biggest reseller of AdWords - and we haven't even told you about our success rates yet! What are the success rates? The other good thing about AdWords is that you get monthly reports from us with stats and graphs on how your ads performed. That lets you drive how much you want to spend and how much you want to make. If you have selected our SEO service, then you will also receive a report using Google Analytics. This allows us to tell you which sort of visitors actually bought products from your site - those from AdWords or those from your SEO campaign! This instantly gives you the knowledge you need to spend your marketing budget wisely. Many clients have found they actually make more sales through visitors from natural (organic) search listings, not AdWords. That has led them to cut back on AdWords expenditure, swap it over to SEO, and double the profit! On the other hand, a couple of our clients do not pay for SEO at all and only pay for AdWords. This is admittedly rare but has served them well - they just acknowledge that when they stop paying for ads, their visitors stop coming. By way of comparison, SEO builds your websites reputation and referral links in a permanent manner, so if you stop paying for SEO, visitors still come. Summary That makes our advertising options accountable, and affordable. Now you know why we bandy these crazy tag lines around the place....
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